Media kit & rate card
Learn Crypto Partnership Opportunities
Australia’s crypto education channel: audience, rates and packages
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The channel in numbers
- 32,434 subscribers
- 3,198,706 lifetime views
- 265.1K hours watched
- 53.4K monthly audience
- 4.78% lifetime CTR · 32.5M impressions
Channel figures from YouTube Studio. Last updated .
Distribution beyond YouTube: Podcast: Spotify, Apple, iHeart, Spreaker · learncardano.io indexed archive · newsletter · Discord · X · Facebook
Why partner
Australian crypto brands have a trust problem. Explanation solves it.
A regulated market
Australia now licenses crypto businesses. Compliance is what customers ask about first, and it needs explaining, not advertising.
A specific audience
Not general crypto reach. Australian holders researching tax, structure, licensing and liquidity, people with assets and decisions to make.
Compliance-aware by default
Built around ASIC INFO 269 and full disclosure. A low-risk partner for a licensed or licence-seeking brand.
Measurable in 30 days
Australian regulatory content front-loads: most views land in week one, backed by a written delivery guarantee.
Trust stories don’t sell themselves through performance marketing. They need explaining, by someone Australians already trust to explain Australian crypto rules.
What the channel covers
Five recurring pillars. Sponsors buy a pillar, not a one-off.
Tax & ATO compliance
CGT, lodgement deadlines, reporting, penalties, recordkeeping.
Highest-performing pillarRegulation & licensing
Exchange licensing, AUSTRAC, custody, court rulings and what they change.
Rapid-response driverPortfolio & structure
SMSF, company and trust structures, rebalancing, yield, liquidity options.
High-intent viewersWeekly market brief
Every Monday. Cardano, Midnight and the broader market pulse.
Reliable weekly reachConference coverage
On-the-ground previews and recaps from major industry events.
Event-tied momentsPublishing runs three times a week (Monday brief, Wednesday feature, Friday deep dive), so a campaign can be sequenced against a known calendar rather than hoping for a slot.
The audience you’re buying
Not the channel. This slice of it.
9 long-form videos on Australian crypto tax & court rulings, measured against the other 181 published in the same period.
| AU tax & ruling videos | Everything else | |
|---|---|---|
| Average views | 26,413 | 5,436 |
| Median views | 21,081 | 3,952 |
| Watch hours / video | 1,462 | 482 |
| New subscribers / video | 484 | 41 |
| Click-through rate | 5.9% | 5.4% |
- 4.9× the views
- 3.0× the watch hours
- 11.8× the subscribers
Those nine have delivered 237,714 views, 13,159 watch hours and 4,356 new subscribers. The subscriber multiple is the one to sit with: this content converts strangers into an audience at nearly twelve times the rate of anything else on the channel.
Where the audience actually is
Australia is now the channel’s #1 market, and has been for six months.
And during the exact content a sponsor would appear in, it goes further:
ATO case + High Court ruling
Landmark Bitcoin tax ruling
Channel-wide the Australian share is smaller, but it climbs sharply during exactly the content a sponsor would appear in. You wouldn’t be buying a global channel and hoping for Australian spill, you’d be buying the slot where Australians are the majority of the room.
Who they are
- 80.5% aged 25 to 54
- 57.5% aged 35 to 54, the largest cohort
- 96.6% male
- 0.2% aged 13 to 17
The age profile is the point. This is an audience with assets to borrow against and income to service a facility: the 35 to 54 bracket, the biggest block of this audience by both views and watch time.
The gender skew is stated plainly rather than buried: a narrow, precisely-targeted audience, not a broad one. And effectively no under-18 viewership, which matters for any regulated financial advertiser.
How they watch
- 17.1% of subscribers have “All notifications” on (5.5K people), YouTube’s typical range is 10% to 30%
- 47.8% of all watch time comes from subscribers
- 54.6% of the monthly audience are new viewers, reach beyond the existing base
- 13.6% of watch time is on TV screens; 35.3% on computers, 46.6% on mobile
Viewers also watch Altcoin Daily, Paul Barron Network and Crypto Capital Venture.
Proof
The videos a sponsor would sit inside
-
Bitcoin Tax Free in Australia? Landmark Bitcoin Ruling 99,833 views
-
Australia’s New Crypto Regulations: What AFSL & AUSTRAC Mean for You 56,244 views
-
Why the ATO Is Panicking Over This Crypto Case 45,029 views
| Video | Views | Avg view duration |
|---|---|---|
| Bitcoin Tax Free in Australia? Landmark Bitcoin Ruling · May 2025 | 99,833 | 3:12 (33.8%) |
| Australia’s New Crypto Regulations: What AFSL & AUSTRAC Mean for You · Sep 2026 | 56,244 | 3:33 (33.0%) |
| Why the ATO Is Panicking Over This Crypto Case · Jun 2026 | 45,029 | 2:43 (38.3%) |
| Elon Musk and Charles Are Up to Something… 3 Big Rumours · Nov 2024 | 54,173 | 6:00 (37.1%) |
| Ledger Hardware Implant Confirmed: What Wallet Users Should Check · Oct 2026 · published 12 Oct | 36,747 | 2:49 (33.5%) |
In June & July 2026 (the ATO case, the High Court ruling and the new tax rules), the channel recorded 141,331 and 131,299 monthly views, against a Jan to May average near 36,000.
Click-through & conversion
One documented case. The rate and the speed are the story, not the volume.
- 68 link clicks on the day of publication, against a 2 to 5/day baseline
- 398 human clicks of 858 recorded. We quote the filtered number
- 5% to 10% click-to-purchase in the 72-hour window. Typical e-commerce: 2% to 3%
- 72hrs from publication to every recorded purchase
The case
July 2026. The Cardano DeFi exploits broke and we published coverage the same week, with hardware wallet links in the description. Click-throughs went from a two-to-five-a-day baseline to 68 in a single day. Five verified purchases landed at the merchant inside 72 hours: USD $868 in order value, average order USD $157.
What it does show
Given a reason to act during a news moment, this audience acts within days, not weeks. It is the clearest available evidence for the rapid-response slot: the same 48-hour window that produces the biggest view numbers also produces the buying.
What this is not
A campaign. There was no brief, no budget, no on-screen mention and no call to action beyond a URL in a description. It is one product category and a low-consideration purchase. Treat it as a directional signal on audience behaviour, not a forecast.
These videos land fast
Australian regulatory news front-loads harder than anything else on the channel.
- Results are measurable inside 30 days, which is why the delivery guarantee is written against a 30-day window.
- The biggest numbers come from reacting to news, not a fixed calendar, which is why this proposal includes retained rapid-response slots.
Upcoming editorial calendar
The calendar is already set. You can pick your moment in advance.
Planned to 2 December · 32 posts
September
Licensing arc
- Australia licenses crypto exchanges
- Is your exchange actually licensed?
- Coins held on trust
- Selling without selling
October
Tax season peak
- The ATO already knows
- Reporting at Question 18
- The 50% CGT discount
- Last-minute checklist before 31 Oct
- Token2049 recap
November
Structure & strategy
- Post-tax portfolio reset
- DeFi yields vs TradFi cash
- Crypto inside an SMSF, company or trust
- AusCryptoCon preview
December
Industry read
- What I learned at AusCryptoCon: where the Australian industry lands post-licensing
Peak intent windows are known in advance: the 31 October lodgement deadline, and the November structure arc when viewers are actively reorganising holdings.
Where a sponsor fits
Three ways to appear. Most campaigns use all three.
Own a pillar
Attach to a recurring theme for the term: tax, licensing or structure. Dedicated videos plus integrations inside every video in that pillar, so you become the default brand on the subject.
Best for category ownershipOwn a moment
Book against a dated peak already on the calendar: the lodgement deadline, a conference, the post-tax reset. Highest intent, and the date is known months ahead.
Best for launches & seasonal offersHold a rapid-response slot
Retain capacity for the unscheduled. When a ruling, court decision or Treasury announcement lands, we publish within 48 hours with you already integrated, where the biggest numbers come from.
Best for share of voiceEvery placement is scripted around explaining how something works, with your product as the worked example, never a recommendation, never a projection.
Rate card
Single placements and add-ons
All rates AUD, excluding GST
Pricing available in the media kit.
| Placement | Price (AUD, ex GST) |
|---|---|
| Dedicated video (AU regulation format, 6 to 8 min, sponsor is the subject) | |
| Rapid-response slot (published within 48h of a qualifying event) | |
| Mid-roll integration, 60 to 90 sec (inside an AU regulation / tax video) | |
| Mid-roll integration, 60 to 90 sec (inside standard weekly content) | |
| Opening mention, 20 to 30 sec (plus pinned comment & description link) | |
| YouTube Short, dedicated | |
| Podcast audio read (all feeds) | |
| Sponsored article on learncardano.io (permanent & indexed) | |
| Newsletter feature (dedicated section) | |
| Social amplification (X and Facebook) |
| Placement | Price (AUD, ex GST) |
|---|---|
| Category exclusivity (crypto credit & lending, per month) | |
| Paid usage & whitelisting rights, 90 days | |
| Usage extended beyond 12 months | |
| Rush turnaround on non rapid-response (under 7 days) | |
| Additional script revision round (beyond the two included) | |
| On-camera talent for your own channels (per day) | |
| Live appearance, webinar or event (per session) |
Pricing is calculated on average views for the specific content category being bought, not subscriber count. At the category median of 21,081 views, the integration equates to an AUD CPM of (~USD ), inside the published 2026 finance-sponsorship band, before any premium for CTR, watch time or subscriber acquisition.
Unlock pricing
Rates and package pricing are in the media kit: enter your email to view it.
Pricing available in the media kit.
The dedicated video
Why is worth it
A 6 to 8 minute video where your brand is the subject (not a 60-second segment), planned against the category median of roughly 20 to 21K views in the first 30 days. Here is the arithmetic, done in the open.
- Cohort averages: 26,413 views, 1,462 watch hours and 484 new subscribers per video
- Evergreen search traffic keeps adding views for years after the 30-day window
- Your compliance team signs off the script, with two revision rounds included
- Backed by the written 30-day delivery guarantee
| Measure | Sum | Result |
|---|---|---|
| CPM at the category median | ||
| CPM at the 30-day planning figure | ||
| CPM at the cohort average | ||
| Cost per watch hour | ||
| Cost per new subscriber |
Derived from the media kit figures above (Australian tax & ruling cohort averages and medians); results rounded. Past performance of the cohort, not a forecast for any single video. The delivery guarantee is the commitment.
Unlock pricing
Rates and package pricing are in the media kit: enter your email to view it.
Campaign packages
Three packages, each priced below à la carte.
Pricing available in the media kit.
Package A
Market Test
4 weeks
- 1 dedicated video
- 1 integration
- 1 Short
- 1 podcast read
- 1 newsletter feature
- social amplification
À la carte
Package B
Australian Launch
12 weeks
- 3 dedicated videos
- 2 rapid-response slots
- 3 integrations
- 4 Shorts
- 2 articles
- 3 podcast reads
- 3 newsletter features
- 6 social posts
- category exclusivity
À la carte
Package C
Always On
6 months
- 4 dedicated videos
- 4 rapid-response slots
- 6 integrations
- 6 Shorts
- 3 articles
- 6 podcast reads
- 6 newsletter features
- 12 social posts
- category exclusivity
- quarterly reporting
À la carte
Unlock pricing
Rates and package pricing are in the media kit: enter your email to view it.
The rapid-response slot Price in the media kit (opens in a new tab)
The highest-value item on the card, and no other creator in this market sells it. When the next ATO ruling or Treasury announcement lands, Learn Crypto publishes within 48 hours with the sponsor already integrated, not waiting on a content calendar. The ATO case took 27,628 views in 7 days. Slots are retained, not scheduled; unused slots roll forward.
Delivery guarantee
Dedicated placements are planned against 20,000 views in the first 30 days (the category median). Across a package, Learn Crypto guarantees 12,000 views per dedicated placement in aggregate over the term, within 30 days of each publication, or supplies additional dedicated content at no charge until it is met. A floor almost no creator at this size will put in writing.
Compliance & disclosure
Built for regulated advertisers. This is a reason to sign, not a disclaimer.
Credit · NCCP s8
Where a credit product is involved, content explains how it works as a category and identifies the sponsor, but won’t tell viewers to apply, carry an application link, or walk through an application. A direct CTA means appointing Learn Crypto an authorised credit representative: a separate conversation, a separate rate.
Financial services · INFO 269
ASIC issued warning notices to four finfluencers in April 2026 and is reviewing licensee supervision. No content here will recommend borrowing, recommend a target asset for the borrowed capital, or project returns.
Tax
The disposal-vs-collateral point is a factual statement about how the two transactions differ, not tax advice, delivered as such, with a standing direction to see a registered tax agent.
Standing practice on every placement
- Paid-promotion disclosure, verbal in the first 30 sec and written in the description
- Your compliance team reviews and signs off the script before production. Two revision rounds included
- No “guaranteed”, “risk-free”, “safe” or “passive income” language, and no return projections
- Liquidation and margin-call risk stated plainly in every placement that mentions borrowing
- The standing “not financial, legal or tax advice” disclaimer already fixed on every video
Commercial terms
Pricing & payment
- All rates AUD, ex GST. Invoiced via PP Ventures Pty Ltd; 10% GST applies to invoices to Australian entities.
- 50% on signature, 50% on publication. Payment terms 14 days.
- Organic placement only. Paid usage & whitelisting priced separately.
Content & editorial control
- Content stays published for 12 months minimum, then remains up by default.
- Editorial control stays with Learn Crypto. The sponsor approves all factual claims made about its own products.
- Learn Crypto declines any brief that would require unlicensed financial-product advice or credit assistance under NCCP s8.
Dates, reporting & rapid response
- Publication dates locked at signature. Miss an agreed date by 7+ days and that placement is credited at 50%.
- Performance report at 14 and 30 days after each placement, against the 30-day guarantee.
- Rapid-response slots are retained, not scheduled. Learn Crypto determines whether an event qualifies, in consultation with the sponsor. Unused slots roll forward.
Who I am
Peter Bui
- Cardano Ambassador
- Midnight Ambassador, Cohort 1
- Operator, ADAOZ stake pool
- Author of CardanoPress (WordPress × Cardano plugin)
- Former elected DRep, Cardano on-chain governance
- Runs Mesh With Us, a Gold Coast web-dev agency
Completed founder training at Draper University (Cardano Genesis program).
Not a trader. Not a signals account. An educator with a decade of published work and a public track record.
Glossary: what each term means
Show all definitions
Placement types
- Dedicated video
- a full standalone episode, 6 to 8 min, where the sponsor is the subject.
- Rapid-response slot
- a pre-booked video published within 48h of a breaking Australian regulatory event, with the sponsor already integrated.
- Mid-roll integration
- a 60 to 90 sec sponsor segment placed inside a longer video.
- Opening mention
- a 20 to 30 sec sponsor callout at the top of a video, plus a pinned comment and description link.
- YouTube Short
- a dedicated vertical video under 60 seconds.
- Podcast audio read
- a scripted sponsor read across all podcast feeds (Spotify, Apple, iHeart, Spreaker).
- Sponsored article
- a permanent, search-indexed written piece on learncardano.io.
- Newsletter feature
- a dedicated sponsor section in the Learn Crypto email newsletter.
Commercial & metrics
- Social amplification
- supporting posts on X and Facebook that drive traffic to the placement.
- Category exclusivity
- for a monthly fee, no competing brand in your category appears on the channel.
- Paid usage / whitelisting
- rights for the sponsor to run the content as its own paid advertising.
- Views & impressions
- views are video plays; impressions are the number of times a thumbnail was shown.
- Click-through rate (CTR)
- the % of impressions that became a view; higher means a more compelling thumbnail and title.
- Watch hours
- total hours audiences spent watching; a measure of genuine attention, not just clicks.
- CPM
- cost per thousand views; the standard way to compare sponsorship value.
- Evergreen search traffic
- the ongoing views a video keeps earning from search for years after publishing.
Project interviews
Building in crypto, on Cardano, Midnight or beyond?
Separate from sponsorship: credible projects with a track record of delivering real value can join our free editorial interview queue. We publish roughly 3 a month, and vetting takes 1 to 2 weeks. The Interviews playlist has drawn 497.2K views, and the Cardano News & Crypto Update podcast 1.8M.
What’s included
Full video interview
Published on YouTube, edited for pacing: we handle all editing, thumbnails and publishing.
Short-form clips
At least 3 clips across YouTube Shorts, Instagram Reels, TikTok and X, released over the two weeks after launch.
Article on learncardano.io
A write-up of the key discussion points, with links to your project and socials, published alongside the video.
Podcast episode
Full audio on Spotify and the major podcast platforms, 7 days after the YouTube release.
Social & newsletter
An announcement post plus one post per clip on X, and a mention in the weekly newsletter.
Your raw recording
A copy of the raw video for your own use. Everything stays live on every platform indefinitely.
Editorial standards: what we don’t cover
- Token launches, token sales or pre-sale announcements of any kind
- Financial advice or price speculation (buying, selling or investment recommendations)
- Projects in early development without mainnet deployment or demonstrable traction
- Undisclosed paid promotion: any paid placement on the channel is clearly labelled as such
- Projects that lack transparency about team, funding or technical implementation
- Pump-and-dump schemes, Ponzi structures or other financially exploitative models
- Unvetted or anonymous team members without verifiable track records
- Rebrand attempts of failed projects under new names
Learn Crypto exists to surface real innovation across crypto, with Cardano and Midnight at its core. Our audience trusts us to filter signal from noise, so every editorial interview has to represent genuine value, not marketing spend. Paid placements are a separate product and are always disclosed (see Compliance & disclosure above).
How we vet projects
Every submission goes through editorial review. We assess technical merit, team credibility, ecosystem contribution and alignment with the values of the wider crypto community, including Cardano and Midnight, and we prioritise projects that are shipping, not talking. If your project doesn’t fit, we’ll tell you within 1 to 2 weeks with transparent feedback.
Recording & logistics
- Interviews run 30 to 60 minutes.
- Recorded on Riverside, we handle setup and recording.
- You receive a copy of the raw video for your own use.
- We handle all editing, thumbnails and publishing.
Exclusivity & republishing
Interviews are exclusive to Learn Crypto for 7 days after the YouTube release. After that you’re welcome to republish them on your own channels and platforms.
Cancellations & rescheduling
We understand things happen. Free interviews can be rescheduled with 6 hours’ notice.
Prefer to message?
Contact Peter on Chatsoon (opens in a new tab) with:
- A brief overview of your project
- Why an interview would benefit the wider crypto community, including Cardano and Midnight
- Proposed topics or angles
We’ll respond within 3 business days.
Support us while you wait: buy us a coffee or become a member on Buy Me a Coffee.
Next steps
From first call to published campaign
- Confirm the package and window
- Compliance kickoff call: Learn Crypto and your compliance team, 30 minutes
- Script development and sign-off
- Production and publication
- Reporting
Book a 15-min call
Sponsors and projects alike: pick a time and tell us what you want to achieve. We’ll come prepared.
Want rates and package pricing first? They’re in the media kit.
Get the media kit (opens in a new tab) Peter Bui
Contact Peter on Chatsoon (opens in a new tab) · learncardano.io
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Not financial, legal or tax advice. The compliance approach here is a starting position, not a legal opinion.
