EP052 – Take Control of Your Privacy & Data with Profila

Episode by Peter Bui on July 29th, 2022

Profila is working to change how your data is used on the Internet.

Currently, most platforms collect your data and use it for advertising. Advertisers can access targeted information and have display adverts sent directly to you. This data can be cross-referenced with other data sets creating a very creepy profile of yourself online, your behaviours and even your potential future behaviour.

Profila works differently in that it collates rich data from you from surveys you create, and then you control who has access to that data by engaging with the brands and advertisers you want to advertise with.

You can also earn rewards for sharing that data, but the real benefit here is that your online advertising experience is more tailored towards you in the way you want it to be.

Shawn Jensen and Luke Bragg join me in this conversation to discuss the advertising industry, privacy and how their platform works.

They have been working with some brilliant minds over the past few years to push their platform forward with a decent amount of funding for their startup.

You can learn more about the project by joining their socials and visiting their website.