MVPz, Helping College Athletes Monetise Their Brand via Blockchain.

The MVPz platform, discussed by Callum on the podcast, is a project aimed at supporting college athletes. It emerges in response to the NCAA’s 2021 decision allowing athletes to monetize their name, image, and likeness. MVPz leverages Web3 technology, enabling athletes to create and monetize products and services on a blockchain layer.

Central to MVPz is the concept of a sports card, representing the athlete’s name, image, and likeness. This card exists in both digital and physical forms, catering to different user preferences. The sale of these cards involves a revenue-sharing model with the athletes, incentivizing them to expand the user base and align their interests with the platform.

MVPz isn’t just about financial transactions; it also includes a social platform aspect. This feature allows users to learn more about the athletes behind the cards, thereby boosting their personal brand. Moreover, the platform encompasses a strategic game where users act as coaches, engaging in transactions and team building, which supports a secondary market for the digital cards.

Funding and development of MVPz have evolved over time, moving from initial plans for an ISPO to venture capital and, ultimately, bootstrapping due to market shifts. The platform’s rollout is planned in stages, beginning with a whitelist to form a beta test group. These early adopters will receive priority access to new features and products.

MVPz targets the vast market of college sports in the United States, leveraging Callum’s background in sports and his interest in blockchain technology to create a solution that benefits both athletes and fans. The project has already seen significant interest from athletes and aims to establish a strong physical marketing presence at sports events.

Learn more about MVPz via their website and their current whitelisting process.