Budget Proposal Review workshop (Marketing & Innovation) – Western Hemisphere – Summary
Marketing and Community Engagement
🚀Cardano’s marketing committee proposes a unified global social media program with a $500K budget to consolidate numerous channels into a single go-to point for newcomers.
💼A $1.5M allocation is planned for creating a product marketing strategy and communication calendar for Cardano’s 2025 product launches.
🌱$500K is proposed for a community management workstream to produce a new wave of Cardano advocates and evangelists.
📚The committee aims to allocate $500K for long-form content and educational resources crucial for lead generation, developer adoption, and onboarding.
Events and Funding
🎪The 2025 Cardano Summit will be a two-day flagship event in Europe with a $1.4M budget, plus regional tech events in 5 global locations at $0.4M each.
💰Rare Network proposes a $500,000 events fund for flexible Cardano ecosystem events from July 1, 2025, to March 31, 2026, ranging from $500 to $30,000 per event.
🏗️Cardano Builder DAO (CBDO) requests 12M ADA to fund builders, with 64% allocated for projects like Dex Hunter, Ada Handle, and Tap Tools.
Innovation and Development
🔐Herbal, a non-custodial Swiss banking app, separates asset control from banking services, enabling a borderless, permissionless approach to banking.
👨💻Cameroon Cardano Builders Community boot camp aims to train 50 developers in Cardano building over 3 months, providing a solar-powered hub with internet and electricity.
🌐 Ada Solar organised the first Cardano hackathon in Latin America in 2023, replicating the model in 2024 with a 50% lower budget for similar events in other countries.
Strategic Initiatives
🎓Cardano’s strategic plan targets mission-critical projects like digital identity and academic registries, positioning it as the best blockchain for universities globally.
🔗Leonard’s protocol leverages recent Cardano tech like Ouroboros Genesis, adding an encryption layer for monetizable DApps such as gaming and micropayments.
💬A decentralised communication protocol enables one-to-one and group chat for the Cardano community, leveraging the recent Plutus V3 hard fork.
Global Expansion and Partnerships
🌍Partnerships and institutional adoptions in Africa require African reviewers, extensive outreach infrastructure, and execution to succeed.
🏢CryptoFluency proposal aims to increase Cardano liquidity through multi-faceted marketing and engagement campaigns, addressing roadmap goals of attracting DApps and users.
🌐The community hubs working group aims to add 10+ new hubs to the existing six pilot hubs from last year, serving as touchpoints for Cardano on the ground.
Governance and Funding Models
🏛️CBDO uses a Decentralised Unincorporated Nonprofit Association (DUNA) structure for legal standing and member liability protection.
📊Milestone-based deliverables will be used to reduce risks in unstable regions, pausing funding during instability and resuming when stable.
